BRIEF Key Volvo XC60 Launch Inclusions: State-of-the-Art Visual Presentations, Car Reveal, Competitor Auction, Themed off-site Dinner. Launch content and representation to be more creative, powerful and advanced than previous years. Program to run over a continuous 10-day’s (9 groups over 2 overlapping days). AUDIENCE VIPs – Dealer Principles and Key Stakeholders STIGMA Creative approach to … Continue reading Volvo XC60 Launch