To launch a surfing competition to reinforce Jim Beam’s reputation as “The Spirit of Surfing”, The Works teamed up with our video production team to create ‘The Break’ surfing comp series. A fun character was created  – Jimmy Kookaloco to feature in the series. Jimmy Kookaloco was played by talented international comedian Dave Eastgate. The … Continue reading Jim Beam’s ‘The Break’ Surfing Comp Series