This six-part branded content series for online was designed to bring life to a major campaign for Mastercard. The campaign was to showcase merchant customers that were ‘Locally Famous’ in Sydney.
The guys at UM selected some fantastic local hero businesses that came complete with their own rich history and solid standing within their local communities.
We created six – 2-3 minute story videos. These were revealed online at different phases of the campaign each with their matching 30 and 15 second cutdowns.
Thanks to our client and all the great business owners for making this a great project.