The creation of Canadian Club TV for their campaign at mainstream bars.
BRIEF
- Work in collaboration with Beam’s advertising agency, and as part of an integrated campaign.
- Crew to trail Canadian Club at mainstream bars for a 3 month period, simultaneously in Sydney & Melbourne.
- Encourage trial amongst target audience.
- Provide venue cut through.
AUDIENCE
- Repertoire drinkers 20′s – 30′s in key bars.
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