BRIEF
- BMW were to launch their new & exciting 5 Series and the North Shore showroom.
- The theme of the evening to be ‘5 Star Elegance’, reflecting upon the aesthetics of the new design.
- To create something special in their blank canvas showroom.
- The showroom was transformed into a high-end art exhibition, inspired by elegance & minimalism. The brand new 5 Series was the central masterpiece.
AUDIENCE
- 272 BMW Australia consumer invitees RSVP’d with 210 guests braving the torrential rain & storm on the night.
- Celebrity appearances including Ken Done and Dick Smith.
- BMW head office representatives.
MR. KEN DONE
Australia’s most recognised artist, Mr. Ken Done, was guest of honour. He gave a 20 minute speech about his journey as an artist and the creation of his BMW ArtCar painting.
ART EXHIBITION
The showroom was transformed into a modern and elegant art exhibition with the new BMW 5 Series featuring as the focal art piece.
THE REVEAL
There was an immense buildup to the reveal of the car. A lighting & audio show accompanied the car as it drove out onto its staging platform.
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