This three-part digital content series was based around the concept of ‘A Day In The Life’… with a twist.
We were engaged to work with and really drive home their key message. When you joined the Navy you get away from the 9 to 5 drag.
A sophisticated digital platform was constructed to house two side-by-side video viewers. One was waved into position by helicopter being guided in by young Navy officers.
Throughout the next 90 seconds, viewers could see what their Navy life could look like at each part of the day, in comparison to their typical ‘day at the office’.
Special thanks to our client and for the Defence Force in a great effort in gaining us access to Defence Force locations and friendly personnel.
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