To launch a surfing competition to reinforce Jim Beam’s reputation as “The Spirit of Surfing”, The Works teamed up with our video production team to create ‘The Break’ surfing comp series.
A fun character was created – Jimmy Kookaloco to feature in the series. Jimmy Kookaloco was played by talented international comedian Dave Eastgate.
The Works copywriting team scripted this very funny series of five video’s. These followed the exploits of a hopeful, or more to the point hopeless and funny, surfing expert. Shot on location with our crew and capturing plenty of fun footage, our editors had fun on this one bringing ‘The Break’ series to life.
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